Partnerships & Go-to-Market

Maria Hess

Head of VC Partnerships, AWS Startups & Venture Capital

Strategic BD and partnerships leader with 20+ years building partner ecosystems from the ground up — three-time member of founding teams that exited, now connecting VCs, founders, and AI companies at AWS.

Portrait of Maria Hess

About

I'm an operator and partnerships leader helping AI startups build and grow in the cloud. At AWS Startups & Venture Capital, I work with hundreds of venture-backed founders and dozens of top-tier VCs on the GTM, partner, and ecosystem moves that turn early traction into durable enterprise revenue. Across 3.5 years at AWS, I led the Platform team for Startups & VC, building GTM and enablement programs that have served thousands of technical and commercial leaders, including CEOs, CTOs, CROs, and CFOs. Today I own partnerships with leading VCs and the AI companies they back.

Before AWS, I was three times on the founding team of companies that exited. As CRO at PicMonkey, I led subscription and ad revenue until the bootstrapped company's $110M acquisition by Shutterstock. As Director of Monetization at Picnik, I built the ad product end-to-end and delivered the company's first single-digit-million ad revenue before its acquisition by Google. As VP of Marketing at Likewise (Gates Frontier-backed, acquired by Watchlist Inc., with Gates Frontier retaining a stake), I led the cross-channel marketing and influencer strategy that exceeded app install targets.

In between, I was a Partner at Madrona Venture Group's studio and acting CEO across eight company concepts, leading customer discovery, 0→1 product traction, investment memos, and early GTM. At Google, I led the integration of PicMonkey's features into G+ and ultimately Google Photos.

What I do best: connect GTM, product, and partnerships, and build the operating layer that lets an early team move fast. I'm a player/coach — comfortable being the senior IC closing a strategic partnership and the leader hiring the team that takes it from there. I'm energized by mission-driven teams of humble, hard-working people building things that matter.

Head of VC Partnerships AWS 2025–Present
Head of Venture Platform AWS 2023–2025
Head of Startup Programs AWS 2022–2023
Partner & Acting CEO Madrona Venture Labs 2019–2022
Chief Revenue Officer PicMonkey 2012–2017
VP of Marketing Likewise 2017–2018
Product Marketing Manager Google 2010–2011
Director, Monetization Picnik 2009–2010

Outside Work

Gravel biking through the Dolomites, skiing the Pacific Northwest, scuba diving between continents in Iceland — I'm happiest outdoors and moving.

Maria gravel biking in the Dolomites, Italy
Gravel biking, the Dolomites
Maria skiing in the mountains
On the slopes
Maria scuba diving in the Silfra fissure, Iceland
Diving the Silfra fissure, Iceland

Let's Connect

Whether it's partnerships, GTM strategy, or just a good conversation — happy to find time.